The summary of this article suggests a synergy creation between industial designers and artisan groups to stimulate the development and preservation of a local craft in a sustainable and commercially viable way. it explores how designers may collaborate with artisans to unearth new opportunities for a local craft and how designers can make contributions to the artisan community. . To research the possibilities of a craft-design collaboration, a monitored project was conducted, where local rush weavers and design students worked together to create new product concepts. As a result of the collaboration, seven design concepts were proposed to expand this traditional craft into contemporary markets. Drawing from the collaborative experience, this study proposes a craft-design collaboration process to form the basis of an approach for local craft development and sustainability. Knowledge gained through this activity suggests that the concept of craft product design is embodied by combining what is desirable in craft with what is possible through design. This study reveals that designers can play a catalytic role in facilitating the propagation of local craft knowledge into other industries. This can cultivate the local craft industry and empower artisans to further their own innovations. This paper highlights the value of the alliance between craft and design as a mutual learning mechanism, where both sides can exchange knowledge and enhance their professional capabilities.
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